40 years

L'OCCITANE, 40 YEARS OF TRUE STORIES

Love stories are our true stories

For its 40th anniversary, L'Occitane celebrates the countless passions it shares with the men and women who cultivate true beauty, inspired by nature.

Harvests from close and faraway lands, discovery of new plan extracts, opening of some 3,000 stores, strong commitments fighting avoidable blindness, encouraging the emancipation of women in Burkina Faso, setting up a support fund for lavender in Provence... It has been a busy time for L'Occitane, where men and women met and made this dream a daily reality, nurtured by passion and conviction.

L'Occitane, #atruestory.

the beginning

THE BIRTH

Where it all started

This is the true story of a son of Provence. A son with a passion for his land. 

Discover the dream of a 23-year-old who wanted to change the world, impassioned by the power of plants.

The year is 1976, L'Occitane is born.


immortelle flowers

THE IMMORTELLE

The flower that never fades

This is the true story of immortelle, the flower that never fades. Known as the “golden sun”, this wild flower from Corsica has a secret all of its own, uncovered at L’Occitane 15 years ago. Research reveal an essential oil with unique anti-aging characteristics. And the secret sparks a beauty revolution.

shea butter - women's gold

THE SHEA BUTTER ADVENTURE

The story of a meeting

This is the true story of a meeting between Olivier Baussan and the women of Burkina Faso. 

Harvesting shea is the story of women, who hand down the secrets of its transformation from Mother to daughter.

In 1980, L'Occitane places its first order, a mutually beneficial partnership is forged. 

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FALL IN L'OVE

Discover the beauty essentials created by L'Occitane, chosen & beloved by you!

Distilling, planting, growing, innovating, committing… Over the past 40 years, L'OCCITANE has shared countless passions with the men and women who cultivate true beauty. 

Discover L'OCCITANE's most beloved products, made with the finest ingredients and 40 years of traditions.

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BREATH OF FRESHNESS

In Drôme Provençale, the plant with the most beautiful lemony notes has found its promised land at the heart of an estate converted to organic farming. Through the summer, verbena grows in haste, yielding two harvests: the first in July, the second in October. Twice a year, the extracts produced nurture the passion of the perfumer. 


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BLUE NOTES OF PROVENCE

In 1981, L’OCCITANE was delighted to see the introduction of the first official quality label for the essential oil market. After years of work, the lavender industry – growers and distillers – was given recognition, with the awarding of the Protected Designation of Origin (P.D.O.) lavender essential oil from Haute-Provence. 

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40 YEARS OF LOVE

Get dressed up to celebrate!

For our 40th anniversary, we are introducing our special collection, dressed up specially for the occasion. Our iconic hand creams Shea Butter, Rose and Cherry Blossom don their birthday outfits, inspired by the radiant hues of the 1970s. 

Discover our Limited-Edition anniversary collection , for a happy reminder of the journey between Provence and Burkina Faso.

ONLINE EXCLUSIVE


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