We love Provence and the South of France. After all, that's where our roots lie. So it's only natural that we should want to protect and promote the biodiversity of the Mediterranean Basin. This "biodiversity hotspot" is one of the richest ecosystems in the world. We intend to do our bit to protect this precious environment.
Over half of the world's coral reefs have disappeared in the last 30 years.
12,000 species of plants are endangered.
The number of vertebrates in the world has been halved since 1970.
Lavender decline is real! This much-loved flower, so symbolic of Provence, is suffering as a result of climate change. Since 2012, L'OCCITANE has been working with French ecological research institutes to find ways to save lavender, such as selecting new varieties of plants and using innovative cultivation techniques.
The extraordinary site of the Réotier spring must be protected. We worked with experts and conducted studies that took into account the biodiversity, landscape, geology, as well as the fauna and flora of this area. It was essential for us to ensure we could use this spring's incredible water without any negative impact on water flow or the surrounding environment. That's why we never collect more than 0.04% of the spring's annual discharge.
Sometimes when you want to help, you need a little guidance… That's why we've been working with the IUCN French Committee, to determine which ecosystems are most threatened and need to be preserved. IUCN helps us to identify biodiversity issues that need to be addressed, and we do this by working with private and public entities. It means we can focus our actions where it matters!
Many heads are better than one! So at L'OCCITANE, we're keen to create a new partnership with a Shared Mediterranean Conservatory and establish a community of individuals, organisations, institutions and producers who'll help to study endangered plants and replant them around the region. Through projects aimed at protecting and promoting biodiversity, we can help to conserve the diversity of plants and become guardians of these precious treasures, so that future generations can continue to enjoy them.
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